DO IT! OR DITCH IT
Eight steps to business success from the millionaires’ mentor, Bev James - How to turn ideas into action and make decisions that count
“The must-read book for every entrepreneur at all stages of business building, particularly before big ideas are launched.” James Caan, Founder and CEO of Hamilton Bradshaw
Welcome to the world of Do It! or Ditch It! thinking – where decision-making is clear and everything is possible. It all depends on how far you want to go with your dreams and plans.
Do It! or Ditch It was born out of the frustration of seeing too many good business ideas go to waste while bad ideas take up valuable time and resources – and from a strong desire to show that we are always in control of our own decisions and can choose to be successful if we wish.
We all know people who have good ideas that never seem to take off. Month after month they talk about their vision, but it always remains a glimmer on the horizon. Nothing ever happens. The dream is clouded by talk of ‘should’, ‘might’, ‘could’.
A goal needs focused decision-making to make it happen. Decisions lead to action. Action propels us forward, brings about change, and delivers results. Being successful in business for the long term depends on the decisions that you make each and every day.
During my career I have built several businesses during periods of recession, including the Entrepreneurs’ Business Academy with investment dragon James Caan. Now my mission is to help other business owners to achieve their own dreams of success.
The Do It! or Ditch It approach is based on my experiences as a business mentor, leadership coach and a business owner.
Part I includes five decision-making tools that you can apply in a fast, focused and considered way.
Part II will show you how to apply each of these steps to different areas of your business. Each of these tools will help you to decide what to DO! And what to DITCH! along the way.
Do It! or Ditch It includes a simple approach to personality profiling called DISC. You will learn whether you are mainly Dominant, Influencing, Steady or Compliant and how your personality influences the way you make decisions. Understanding your DISC style helps you identify why and how you make the decisions you do and explore what could be holding you back, helping you develop the ability to modify thinking and behavior to explore opportunities from multiple standpoints.
Decision making precedes any action and, when required, the ability to see the world from others’ points of view.
The Do It! or Ditch It path is not for everyone. It requires mental toughness, self-discipline and single-mindedness – but it is extremely rewarding. For those with the resilience and tenacity to turn their business dream into a commercial reality, Do It! or Ditch It will help you to make focused decisions, use time wisely and stay on track to get to where you want to be.
Do it! or Ditch it
Eight steps to business success from the millionaires’
mentor, Bev James
How to turn ideas into action and make decisions that count
BEV JAMES
ISBN: 978-0-753-53999-6
Virgin Books
Publication: 28 July 2011
