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Welcome to the official website of Bev James

Bestselling Author, Millionaires' Mentor, CEO of The Coaching Academy and Director of Mentoring for Start Up Loans.

Bev's personal statement is 'to make a positive and lasting difference to every individual and organisation she works with'. Bev's experience ranges from owner/operator to non executive director of not for profit and charitable organisations.

Do it! or Ditch it is Bev James' best-selling critically acclaimed book, first published in 2011 by Virgin Books, where it soared to the top of the Sunday Times Bestseller List in 5 weeks. The book has a loyal following and is complemented with an app delivering 'Daily Do Its' to its subscribers (which you can sign up to below) Bev is currently working on her next book.

As CEO of The Coaching Academy, the world's largest training organisation for coaches, Bev has founded several other businesses under The Academy Group umbrella including a Corporate Solutions business, the Personal Success Academy Online and the Entrepreneurs' Business Academy, a joint venture with James Caan from the hit BBC show, Dragons' Den.


The Book

Eight steps to business success from the millionaires' mentor, Bev James - How to turn ideas into action and make decisions that count.

Sunday Times Best Seller Do It! Or Ditch It - The Book Click Here

The App

The DO IT! OR DITCH IT iPhone app will help you learn more about your personality style and why you do what you do.

Available in the Apple App Store Do It! Or Ditch It - The App Click Here

Daily Do Its!

Sign up for your daily emails of hints, tips and quotes to accelerate your success.


Companies, Directorships & Associations

The Coaching Academy The Entrepreneurs Business Academy Startup Loans Dame Kelly Holmes Trust