Abi Hugo

Abi Hugo is a London-based interior designer, DIY enthusiast, and upcycling expert, best known as the creative force behind her Instagram page @TheWhiteThistle. With a passion for empowering her audience to develop their DIY skills and be creative with their home decor, Abi has built a loyal Instagram community of over 200,000 followers who are drawn to her signature blend of charm, creativity, and sustainability.

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About Abi

From full-scale renovation projects to budget-friendly craft ideas, Abi showcases the power of DIY through beautifully curated content that makes home improvement projects feel both approachable and rewarding. Abi shares her tips and tricks with her audience proving that anyone, regardless of skill level or budget, can create a home they love.

Abi's relatable, real-life approach has not only resonated with her followers but also attracted collaborations with leading lifestyle and interiors brands including Dulux, Frenchic Paint and Dremel. Abi combines aesthetics with purpose-always championing sustainable choices and creative freedom.

Abi continues to inspire homeowners, renters, and fellow creatives to pick up the paintbrush, power drill, or fabric swatch-and start building your dream home, one project at a time.

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PR, Media and Professional Booking Enquires for Abi Hugo:
enquiries@bevjames.com

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