Dija Ayodele

Renowned Aesthetician, Speaker & Columnist

Dija is a highly respected Aesthetician and founder of two times Aesthetic Award winning and Vogue beauty finalist Black Skin Directory; founded in 2018 as a means to better connect people of colour to professional skincare in all of its facets.

About Dija

Skincare Expert and Aesthetician, Dija Ayodele is author of the newly published Black Skin, The Definitive Skincare Guide, owner of skincare clinic West Room Aesthetics in London and founder of the multi award-winning educational platform Black Skin Directory (BSD). With over 10 years experience in understanding and treating skin health, she has become a pivotal champion and advocate for providing the tools for people of colour to be educated on their unique skincare needs whilst pushing the beauty industry forward in its requirements to serve this sector.

Her clinic is a go-to destination, especially for Black women seeking skin rejuvenation treatments and advice for their skincare needs. She is a GLAMOUR Magazine columnist, Trustee of the Beauty Backed Trust and Advisory Board Member to the British Beauty Council, British Association of Beauty Therapy & Cosmetology (BABTAC) and Aesthetic Medicine Journal. Dija is an experienced public speaker at both industry and consumer events and has taken the stage at the House of Commons, Stylist Live, Cosmoprof and Refinery29. She also works with a host of respected brands within the beauty and cosmeceutical industries as a consultant and Key Opinion Leader (KOL).

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What's New?

October 2023

Award- winning aesthetician and founder of Black Skin Directory, Dija Ayodele shared her expertise on an expert panel this week for a conversation about skincare with No 7 uk. The event was organised to celebrate their new DermSolutions range and to discuss skin recovery. Dija shared essential skin insights, including the importance of wearing SPF daily and how to nurture and maintain a healthy skin barrier. Well done Dija!

September 2023

Discover radiant skin with a simple skincare approved by aesthetician and skincare expert, Dija Ayodele! Dija has reviewed the brand new Derm Solutions range by No 7 uk comprising of five essential products that can help to nurture your skin barrier, disrupt unhealthy skin cycles, and restore visibly healthier- looking skin within four weeks. Visit Dija Ayodele’s page for more insightful and helpful tips for glowing skin.

September 2023

Mastering facial massage with Dija Ayodele, to celebrate the launch of the all-new Soho skin face oil, aesthetician and author of Black Skin, Dija Ayodele hosted a facial massage masterclass at Shoreditch House for Soho house members. The interactive session was a sell-out success and Dija answered audience questions on seasonal skincare switch-up, while teaching techniques to stimulate lymphatic drainage and leave skin looking firmer and glowing.

July 2023

Skincare expert Dija was invited by the brilliant No7 team to coach and mentor the brand's 2023 Creator Collective cohort on how to share responsible skincare information on social media. Dija shared her advice on how to work with brands, setting boundaries and how to be a responsible creator.

March 2023

Skincare and beauty expert Dija Ayodele has partnered with Estee Lauder to show us how she loves to wear their iconic Double Wear Stay-in-Place Foundation. Beautiful content and message.

February 2023

What is blue light and how does it affect our skin? Skincare expert Dija Ayodele spoke as part of Advanced nutrition programme’s panel to launch their latest product, Skin Blue Filter. Well done Dija!

February 2023

Check out Dija Ayodele’s review of the Beauty Pie YouthBomb serum.

January 2023

With the cold air coming, renowned Aesthetician Dija Ayodele showcases the La Roche Posay moisturising and protecting two step

October 2022

Celebrating 150 years of Shiseido! Last night Caroline Hirons and Dija Ayodele hosted ‘Skincare Stories’, a panel discussion at the House of Shiseido Pop-Up Store in Covent Garden.

March 2022

Skincare expert Dija Ayodele is partnering with No7 to showcase the new Restore & Renew Serum Foundation

February 2022

The amazing Dija Ayodele continues her role as a No7 skin expert!

December 2021

To celebrate the publication of her new book, Dija Ayodele sat down with Jourdan Dunn to discuss all things ‘Black Skin’.

November 2021

Happy Publication Day Dija Ayodele!! ‘Black Skin’ is out now!

November 2021

A Night In with Dija Ayodele being interviewed by Caroline Hirons

September 2021

We are excited to reveal Dija Ayodele's cover for Black Skin - The definitive skincare guide. The book is available to preorder now.

July 2021

We are delighted to announce Dija's debut book ‘Black Skin - The Definitive Skincare Guide’ which will be published on 25th November 2021. Congratulations Dija!

March 2021

Dija's Westroom Aesthetics has been included in The Style Magazine's Big Beauty Address Book - as Best for High-Tech Facials - well done!

October 2020

Congratulations to Dija who has just become a signed author with Harper Collins with her debut book set for release spring 2022.

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