Caroline Hirons

Author & Global Skincare Expert

Caroline Hirons has been dubbed 'the most powerful woman in beauty'. The Queen of Skincare has a staggering 120 million visits to her online blog and continues to take the skincare world by storm - when she recommends a product, it sells out!

About Caroline

A globally qualified advanced aesthetician, Caroline has over 35 years of experience in retail, including 23 in skincare, consulting and advising for retailers and brands in the skincare industry. Her expertise insights about the industry she loves, shining an honest light on products that really work, and never sugar-coating her opinion.

Since starting her blog in 2010, Caroline's no-nonsense approach on what you do and don't need to put on your skin has led her to be named 'The Skincare Queen' by her millions of followers around the world. Caroline is obsessed with skincare - it's her business as well as her hobby. It's also in her blood as both her mum and nana worked behind beauty counters.

Working with household names and skincare giants from Clinique, Space NK, Clarins, DCL, Pixie, Herbivore and Eucerin, Caroline has helped change the skin of millions of women around the world.

Her YouTube tutorial videos have been watched over 12 million times and she has a loyal following on her social channels. Her humour and honesty generate such power, that if she recommends a product it usually sells out worldwide.

In June 2020, Caroline released her first book 'Skincare', which is a Sunday Times Bestseller and is the winner of The British Book Award 2021 in the category; Book of the year: Non-fiction lifestyle.

Caroline then went on to launch Skin Rocks in 2021, which is a monthly skincare box subscription which tackles different skincare concerns.

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What's New?

February 2022

The queen of skincare Caroline Hirons on This Morning answering questions on menopausal skincare!

January 2022

Congratulations to Caroline Hirons and Strivectin on their fantastic ‘Tears of my Enemies’ product collaboration!

October 2021

The wonderful Caroline Hirons on This Morning.

August 2021

Congratulations to the queen of skincare, the wonderful Caroline on the launch of her website for Skin Rocks!

May 2021

A HUGE congratulations Caroline for winning 'Book of the Year - Non Fiction Lifestyle' at the British Book Awards!

March 2021

Caroline's Beauty Backed campaign has done amazing work during the pandemic and raised over £600,000 for beauty businesses - we are pleased to report that thanks to its industry-driving work, Caroline has announced that Beauty Backed has been awarded Trust status. Well done Caroline!

March 2021

Congratulations Caroline on her British Book Award nomination - we couldn’t be prouder!

March 2021

Congratulations to Caroline for winning the BABTAC (British Association of Beauty Therapist and Cosmetologists) annual award for Outstanding Contribution To The Industry for her work personally pioneering and leading the Beauty Backed Campaign helping beauty businesses worst affected during the Covid pandemic. Well done Caroline!

January 2021

Caroline's first book Skin Care was one of Amazon's most sold books of 2020! We loved the way they marked this fantastic achievement in Leicester Square yesterday - congratulations Caroline!

December 2020

Caroline featured in The Sunday Times' as one of their Women of the Year for 2020 - this year she launched the Beauty Backed and Book Beauty campaigns to help the beauty industry. She also released her debut book ‘Skincare’ which is this year’s 7th highest selling hardback manual - well done Caroline! (

November 2020

Caroline Hirons has announced the ‘Back Beauty’ campaign ( which encourages the public to support the Beauty industry by booking future appointments, buying gift vouchers and buying your normal skincare routine from them via online or telephone sales. Launching Monday 16th November 2020, the Back Beauty campaign seeks to help the industry stay afloat following a second hit to their income. This is after the first lockdown saw the entire Beauty industry, worth £28 billion to the UK economy, shut down while the country got to grips with Covid-19.

October 2020

Well done to Caroline for all of her efforts in helping raise money for the beauty industry, her total to date is already over £500,000. Keep going Caroline!

September 2020

Caroline's phenomenal first book Skin Care has now reached over 100,000 in sales. We couldn't be prouder of Caroline's success.

August 2020

Caroline's #1 best-selling skincare book has officially been named the best selling skin care book of all time.

July 2020

Caroline's Beauty Backed Campaign smashed its original target of £250,000 and has raised to date £346,095 for the beauty industry affected by global pandemic.

June 2020

Her debut book 'Skincare: The Ultimate No-Nonsense Guide', is published June 25th. The book was announced in October 2019 and went straight to number 1 in Amazon's Hot New Releases and has remained in the chart since!

April-June 2020

Caroline has also been doing her bit in 'lockdown' with 'Dermatica'. Anyone with an NHS email address has been eligible to receive free treatments throughout April, May and June! We love to see our clients being typically selfless by doing what they can to give back to their community.

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